Celebrity endorsements have always been a big business and a primary driver of sales. Brands have always tried to get the biggest celebs to promote their brands. But over the years, celebs have started shifting their focus from promoting other brands to building their own brands. Though most of the celeb-owned brands are fashion labels that cater to different demographics across various price points, some celebs like Katrina Kaif own a beauty brand. Here's a list of celebs that own or co-own brands.
Katrina Kaif became the newest celebrity entrepreneur when she launched Kay Beauty in October 2019. It is a partnership between Katrina Kaif and Nykaa. Kay beauty products, produced in Europe, are all vegan and cruelty-free.
Virat Kohli, the face of multiple brands launched his own brand, Wrogn, a youth fashion label, in association with Universal Sportsbiz in 2014. Seeing the immensely successful Wrogn, Virat launched one8, named after his jersey number.
Currently, one8, in association with Puma, offers athleisure wear and sports drinks.
The two sisters launched their brand Rheson in an exclusive collaboration with Shoppers Stop. Sonam has been quoted saying that this brand is for every Indian girl, no matter her age or body type.
It's only natural that the son of the Nawab of Pataudi, Saif Ali Khan, launches an ethnic and occasion wear label, House of Pataudi. The brand has been launched in partnership with Myntra. Since its launch, the brand has become quite popular among the Indian youth for its design and affordable price tag.
Being Human is synonymous with fans of Salman Khan. It was founded for the purpose of supporting the Being Human Foundation. The brand sells clothing and accessories to fund the charity.
Nush is a clothing label launched by Anushka Sharma in 2017. The brand aims to make clothing as simple and easy as Anushka Sharma for everyone. Nush line-up includes comfortable apparel and Anushka's favorites from her own collection.
Hrithik Roshan launched HRX in 2013, making it the first homegrown Indian fitness brand. HRX retails fitness trackers, apparel, accessories, workout regimes, and even healthy meal plans. The brand is co-owned by Hrithik along with Exceed Entertainment.
All About You, a chic yet affordable clothing label, was launched by Deepika in 2015. The brand was launched in collaboration with Myntra and exclusively on Myntra and Jabong in India. The brand is also available in Canada through Walmart. It's targeting women in the age group of 18-35.
Tiger Shroff's Prowl is an activewear label that makes t-shirts, tanks, shorts, sweatshirts, joggers, track pants and more. It is sold through the brand's website and Amazon Fashion.
Launched by Jacqueline in 2018, Just F is an active wear label that is touted as comfortable clothing for anywhere and everywhere. Jacqueline also owns an eatery in her home country is Sri Lanka.