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Celebrate the Golden Era of films on Tata Sky Classic Cinema


Service launched with Sharmila Tagore’s ad film and Ameen Sayani’s rare interviews of cinema legends

Mumbai, June 28, 2017:
Time to immerse yourself in the nostalgia of cinema’s golden era with Tata Sky’s new ‘Classic Cinema’ service. Tata Sky— India’s leading content distribution platform launched ‘Classic Cinema’, with an ad featuring veteran actress and queen of hearts – Sharmila Tagore. In partnership with Shemaroo Entertainment Ltd., the service aims to turn the clock back and relive the best of Hindi cinema from a handpicked collection of timeless classics of the 1950s, 60s and 70s.

Did You Know?
1. Amar Akbar Anthony: This is the only film where all three male singers Rafi, Kishore & Mukesh sang together with Lata Mangeshkar.
2. Taxi Driver: Did you know that Dev Anand married his co actress of Taxi Driver during the films shoot & kept it a secret?

With a rich pool of interactive and delightful content, the service promises such insights and much more. To celebrate Hindi cinema’s iconic era, the service showcases RJ Anmol’s exclusive interviews with cinema legends such as Zeenat Aman, Dharmendra and many more. Through ‘Tata Sky Classic Cinema’, subscribers will also enjoy rare & vintage interviews by legendary radio announcer Ameen Sayani with cinema stalwarts, interspersed with exclusive behind-the-scenes images and videos.

Pallavi Puri, Chief Commercial Officer, Tata Sky said, “The thought behind Tata Sky Classic Cinema was to bring alive those iconic movies and relive those epic scenes which are etched in some of our memories in an ad-free and break-free format. This service is targeted to not only lovers of classic films but also gives the audience of today an opportunity to connect with the glorious era of Indian cinema.”

Apart from the classic movies, a bouquet of unique features awaits cinema enthusiasts on Tata Sky Classic Cinema with specially created content such as ‘Artist of the Month’ –watch interviews and movies of a legendary artist through the month, ‘Biographies of Legends’ –a program that tracks the lives and careers of Bollywood legends, ‘Filmy Quiz’ a fun quiz where subscribers can test their knowledge on history of Indian cinema.

Hiren Gada, Director, Shemaroo Entertainment Ltd said, “TATA Sky Classic brings to audience some of the finest work of the greatest film makers of Bollywood. With a very contemporary look and feel, the service is designed specially to reconnect golden era of Bollywood with today’s audience. The programming of the service includes tastefully done shows created by our young & enthusiastic team and movies that have gone missing from television. Shemaroo has one of the biggest libraries of film content and with our experience and expertise in the genre, we have been reintroducing retro in a new avatar with each of our products.”

To celebrate its launch, ‘Tata Sky Classic Cinema’ priced at Rs. 59/- month, will be given free for the first ten days for subscribers to sample. The service will be available to all Tata Sky subscribers on #318.

About Tata Sky

Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 1.5 lakh towns with over 17 million connections in India.For more information on Tata Sky, visit www.tatasky.com.

For further information contact:
Tata Sky:
Nida Paloba – nida.paloba@tatasky.com
Aditya Ravi – aditya.ravi@tatasky.com

Ad Factors:
Arun Thankappan – arun.thankappan@adfactorspr.com
Gaurav Bhat – gaurav.bhat@adfactorspr.com


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